PE Firm · Capital Allocator
VMG Partners
MediumHeadquarters not yet mapped · Website
Last verified
9/19/2026
Firm Overview
51
Portfolio tracked
0
Sectors
0
Regions
9/19/2026
Last verified
Consumer brand-focused investment firm.
Leadership
Alisa (Williams) Carmichael
Partner, Consumer
Focuses on investments across the consumer landscape, including food, beverage, personal care, and wellness.
Carle Stenmark
General Partner, Technology
Focuses on software and technology-enabled services investments within the consumer ecosystem.
Mike Mauzé
Co-Founder and Managing Partner
Invests in high-growth consumer brands and supports entrepreneurs in scaling their businesses.
Wayne Wu
General Partner, Consumer
Focuses on growth equity investments in the consumer and retail sectors.
Robin Tsai
General Partner, Consumer & Technology
Invests across the consumer landscape with a focus on food, beverage, and personal care brands.
Indy Guha
General Partner, Technology
Focuses on identifying and partnering with innovative technology companies that serve the consumer ecosystem.
Ali Kaufman
Head of Ecosystem
Leads the firm's talent and ecosystem initiatives to support portfolio company growth.
Dhruv Bansal
Partner, Technology
Focuses on software investments that empower the next generation of consumer brands.
McConnell Smith
Partner, Consumer
Invests in category-defining consumer products and brands.
Margot Kleinman
Partner, Technology
Focuses on infrastructure and software investments within the consumer technology sector.
Patti Austin-Murray
Chief Operating Officer
Leads the firm's legal, compliance, and internal operations functions.
Amanda Tiab
Chief Financial Officer
Manages the firm's financial operations, reporting, and administrative functions.
Portfolio Companies
| Company | Sector | Status | Website |
|---|---|---|---|
| Afresh | Software | Current | Visit ↗ |
| Attentive | Software | Current | Visit ↗ |
| Auxia | Software | Current | Visit ↗ |
| Beautystat | Beauty & Personal Care | Current | Visit ↗ |
| Bobbie | Food & Beverage | Current | Visit ↗ |
| Brami | Food & Beverage | Current | Visit ↗ |
| Claim | Software | Current | Visit ↗ |
| Cocolab | Beauty & Personal Care | Current | Visit ↗ |
| Daasity | Software | Current | Visit ↗ |
| Danessa Myricks | Beauty & Personal Care | Current | Visit ↗ |
| ETS Performance | Wellness & Fitness | Current | Visit ↗ |
| Fermat | Software | Current | Visit ↗ |
| Fruit Riot | Food & Beverage | Current | Visit ↗ |
| Ghetto Gastro | Food & Beverage | Exited | Visit ↗ |
| Ghost | Food & Beverage | Current | Visit ↗ |
| Goli | Wellness & Fitness | Exited | Visit ↗ |
| Good Face Project | Software | Current | Visit ↗ |
| Gradial | Software | Current | Visit ↗ |
| Hello Bello | Beauty & Personal Care | Exited | Visit ↗ |
| K18 | Beauty & Personal Care | Exited | Visit ↗ |
| Kosas | Beauty & Personal Care | Current | Visit ↗ |
| Lyric | Software | Current | Visit ↗ |
| Maev | Pet | Current | Visit ↗ |
| Melanin Haircare | Beauty & Personal Care | Current | Visit ↗ |
| Milk Moovement | Software | Current | Visit ↗ |
| Milton's | Food & Beverage | Current | Visit ↗ |
| Miss A | Beauty & Personal Care | Current | Visit ↗ |
| Musely | Marketplaces | Exited | Visit ↗ |
| Nowsta | Marketplaces | Current | Visit ↗ |
| Nuvemshop | Marketplaces | Current | Visit ↗ |
| OVME | Beauty & Personal Care | Current | Visit ↗ |
| ParcelLabs | Software | Current | Visit ↗ |
| Pray.com | Software | Current | Visit ↗ |
| Proudly Baby | Beauty & Personal Care | Current | Visit ↗ |
| Redbud | Food & Beverage | Current | Visit ↗ |
| Rinsed | Software | Current | Visit ↗ |
| Rowan | Beauty & Personal Care | Current | Visit ↗ |
| Scenthound | Pet | Current | Visit ↗ |
| Scotch | Software | Current | Visit ↗ |
| Shani Darden | Beauty & Personal Care | Current | Visit ↗ |
| Snif | Beauty & Personal Care | Current | Visit ↗ |
| Solidcore | Wellness & Fitness | Current | Visit ↗ |
| Specright | Software | Current | Visit ↗ |
| Stars + Honey | Food & Beverage | Current | Visit ↗ |
| Swell | Marketplaces | Current | Visit ↗ |
| The Honey Pot Company | Beauty & Personal Care | Exited | Visit ↗ |
| Tone | Beauty & Personal Care | Current | Visit ↗ |
| Tracksuit | Software | Current | Visit ↗ |
| Undefeated Tribe | Wellness & Fitness | Current | Visit ↗ |
| Vacation | Beauty & Personal Care | Current | Visit ↗ |
| Zitcha | Software | Current | Visit ↗ |
Portfolio Web Readiness
Not yet assessed
The assessment covers whether AI crawlers and search engines can reach and parse the public site, page performance, transport and security hygiene, and discoverability. 51 portfolio companies have a website on record.
Observational measurements of these companies' public websites only. Not a rating of the companies, their performance, their management, or their investment merit. Not investment advice. Request a correction or removal via Submit Update.
This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with VMG Partners and does not provide investment advice.
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