PE Firm · Capital Allocator
Firm Overview
90
Portfolio tracked
0
Sectors
0
Regions
11/9/2026
Last verified
Consumer brand-focused investment firm.
Leadership
Mike Mauzé
Co-Founder and Managing Partner
Focuses on investment opportunities in the consumer sector.
Wayne Wu
General Partner
Focuses on investment opportunities in the consumer sector.
Robin Tsai
General Partner
Focuses on investment opportunities in the consumer sector.
Carle Stenmark
General Partner
Focuses on investment opportunities in the technology sector.
Indy Guha
General Partner
Focuses on investment opportunities in the technology sector.
Alisa (Williams) Carmichael
Partner
Focuses on investment opportunities in the consumer sector.
McConnell Smith
Partner
Focuses on investment opportunities in the consumer sector.
Allen Sha
Partner
Focuses on investment opportunities in the consumer sector.
Dhruv Bansal
Partner
Focuses on investment opportunities in the technology sector.
Margot Kleinman
Partner
Focuses on investment opportunities in the technology sector.
Jeremy Levy
Partner
Focuses on investment opportunities in the technology sector.
Patti Austin-Murray
Chief Operating Officer
Leads firm operations and administrative functions.
Ali Kaufman
Head of Ecosystem
Leads talent and ecosystem initiatives for the firm.
Brianna Rizzo
Head of Talent
Focuses on talent and human resources within the VMG ecosystem.
Becca Florman
Head of Communications
Oversees marketing and communications for the firm and its ecosystem.
Jordan Siegal
Managing Director
Focuses on consumer investments and brand strategy.
Sam Shapiro
Managing Director
Focuses on technology investments and portfolio growth.
Blake Roshkoff
Managing Director
Focuses on consumer investment opportunities.
Carter McKeon
Managing Director
Focuses on consumer investment opportunities.
Amanda Tiab
General Counsel
Manages legal and compliance functions for the firm.
Portfolio by sector
- Consumer30 (64%)
- B2B Software17 (36%)
47 of 51 tracked portfolio companies of VMG Partners carry a sector label we can map; shares are of those 47. See the methodology.
Portfolio on record
Portfolio by sector
- Consumer65 of 90
- B2B Software22 of 90
- Unclassified3 of 90
90 portfolio companies on record in the index, grouped by sector hub.
Current and exited
Current: 50 of 90Exited: 40 of 90
Portfolio size among all firms
90 companies on record, more than 84% of the 405 firms in the index.
0885 companies (log scale)
Portfolio Companies
| Company | Sector | Status | Website |
|---|---|---|---|
| Afresh | Software | Current | Visit ↗ |
| Ancient Nutrition | Wellness & Fitness | Exited | Not on record |
| Attentive | Software | Current | Visit ↗ |
| Auxia | Software | Current | Visit ↗ |
| Babyganics | Beauty & Personal Care | Exited | Not on record |
| Bare Foods | Food & Beverage | Exited | Not on record |
 Beautystat | Beauty & Personal Care | Current | Visit ↗ |
 Bobbie | Food & Beverage | Current | Visit ↗ |
| Boulevard Labs | Software | Current | Not on record |
| Brami | Food & Beverage | Current | Visit ↗ |
| Briogeo | Beauty & Personal Care | Exited | Not on record |
| Claim | Software | Current | Visit ↗ |
| Cocolab | Beauty & Personal Care | Current | Visit ↗ |
| Colorescience | Beauty & Personal Care | Exited | Not on record |
| Daasity | Software | Current | Visit ↗ |
| Daily Harvest | Food & Beverage | Exited | Not on record |
| Danessa Myricks | Beauty & Personal Care | Current | Visit ↗ |
| Drunk Elephant | Beauty & Personal Care | Exited | Not on record |
| ETS Performance | Wellness & Fitness | Current | Visit ↗ |
 Fermat | Software | Current | Visit ↗ |
| Fruit Riot | Food & Beverage | Current | Visit ↗ |
| Ghetto Gastro | Food & Beverage | Exited | Visit ↗ |
| Ghost | Food & Beverage | Current | Visit ↗ |
| Goli | Wellness & Fitness | Exited | Visit ↗ |
| Good Face Project | Software | Current | Visit ↗ |
| Gradial | Software | Current | Visit ↗ |
| Health Warrior | Food & Beverage | Exited | Not on record |
| Hello Bello | Beauty & Personal Care | Exited | Visit ↗ |
| Humm Kombucha | Food & Beverage | Exited | Not on record |
| Ilegal Mezcal | Food & Beverage | Exited | Not on record |
| Justin's | Food & Beverage | Exited | Not on record |
| K18 | Beauty & Personal Care | Exited | Visit ↗ |
| Kernel Season's | Food & Beverage | Exited | Not on record |
| Kind | Food & Beverage | Exited | Not on record |
| Kosas | Beauty & Personal Care | Current | Visit ↗ |
| Lantana | Food & Beverage | Exited | Not on record |
| Lily's Sweets | Food & Beverage | Exited | Not on record |
| Little Freddie | Food & Beverage | Current | Not on record |
| Lyric | Software | Current | Visit ↗ |
| Maev | Pet | Current | Visit ↗ |
| Melanin Haircare | Beauty & Personal Care | Current | Visit ↗ |
| Mighty Leaf Tea | Food & Beverage | Exited | Not on record |
 Milk Moovement | Software | Current | Visit ↗ |
| Milton's | Food & Beverage | Current | Visit ↗ |
| Miss A | Beauty & Personal Care | Current | Visit ↗ |
| Musely | Marketplaces | Exited | Visit ↗ |
| Natural Balance | Pet | Exited | Not on record |
| Nature's Bakery | Food & Beverage | Exited | Not on record |
| Necessaire | Beauty & Personal Care | Current | Not on record |
 Nowsta | Marketplaces | Current | Visit ↗ |
| Nutpods | Food & Beverage | Exited | Not on record |
| Nuvemshop | Marketplaces | Current | Visit ↗ |
| OVME | Beauty & Personal Care | Current | Visit ↗ |
| ParcelLabs | Software | Current | Visit ↗ |
| Perfect Bar | Food & Beverage | Exited | Not on record |
| Perfect Dairy (Yatsen) | Beauty & Personal Care | Exited | Not on record |
| Pill Club | Wellness & Fitness | Exited | Not on record |
| Pirate's Booty | Food & Beverage | Exited | Not on record |
| Pray.com | Software | Current | Visit ↗ |
 Proudly Baby | Beauty & Personal Care | Current | Visit ↗ |
| Quest Nutrition | Food & Beverage | Exited | Not on record |
 Redbud | Food & Beverage | Current | Visit ↗ |
| Rinsed | Software | Current | Visit ↗ |
| Rowan | Beauty & Personal Care | Current | Visit ↗ |
 Scenthound | Pet | Current | Visit ↗ |
| Scotch | Software | Current | Visit ↗ |
| Shani Darden | Beauty & Personal Care | Current | Visit ↗ |
| Shogun Labs | Software | Current | Not on record |
| Smashmallow | Food & Beverage | Exited | Not on record |
| Snack Factory | Food & Beverage | Exited | Not on record |
| Snif | Beauty & Personal Care | Current | Visit ↗ |
| Solid Gold | Pet | Exited | Not on record |
| Solidcore | Wellness & Fitness | Current | Visit ↗ |
| Specright | Software | Current | Visit ↗ |
| Spindrift | Food & Beverage | Exited | Not on record |
| Stars + Honey | Food & Beverage | Current | Visit ↗ |
| Stone Brewing | Food & Beverage | Exited | Not on record |
| Sun Bum | Beauty & Personal Care | Exited | Not on record |
 Swell | Marketplaces | Current | Visit ↗ |
| The Honey Pot Company | Beauty & Personal Care | Exited | Visit ↗ |
| Tone | Beauty & Personal Care | Current | Visit ↗ |
| Tracksuit | Software | Current | Visit ↗ |
| Undefeated Tribe | Wellness & Fitness | Current | Visit ↗ |
 Vacation | Beauty & Personal Care | Current | Visit ↗ |
| Vega | Wellness & Fitness | Exited | Not on record |
| Velocity Snack Brands | Food & Beverage | Exited | Not on record |
| Vermont Smoke & Cure | Food & Beverage | Exited | Not on record |
| Waggin' Train | Pet | Exited | Not on record |
| Weee! | Marketplaces | Current | Not on record |
| Zitcha | Software | Current | Visit ↗ |
Firms that also back VMG Partners' companies
Co-investor web
Line width shows shared portfolio companies on record in the index. Top 7 co-investors shown.
Andreessen Horowitz1 shared company
Bain Capital1 shared company
- Comvest Partners1 shared company
Gryphon Investors1 shared company
Incisive Ventures1 shared company
Motive Partners1 shared company
Pillar VC1 shared company
Questions about VMG Partners
- Which sectors does VMG Partners invest in?
- Of the 90 portfolio companies we can classify, the largest groups are Consumer (30) and B2B Software (17).
- How many portfolio companies does VMG Partners have?
- PE Firm Index tracks 90 VMG Partners portfolio companies from the firm's public portfolio page, as of 2026-10-26. The firm's own count may differ, for example where exited companies are listed.
- Who leads VMG Partners?
- Public sources name Mike Mauzé (Co-Founder and Managing Partner), Wayne Wu (General Partner) and Robin Tsai (General Partner) among VMG Partners's leadership.
- Which firms are similar to VMG Partners?
- By overlap in portfolio sectors in this index: Pillar VC, Bruckmann, Rosser, Sherrill & Co. and Roark Capital Group.
Sources for this profile, updated 2026-10-26
This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with VMG Partners and does not provide investment advice.
Firms similar to VMG Partners
Pillar VC
Both hold Consumer and B2B Software companies; 45 tracked portfolio companies.
Bruckmann, Rosser, Sherrill & Co.
Both hold Consumer companies; 40 tracked portfolio companies.
Roark Capital Group
Both hold Consumer companies; 68 tracked portfolio companies.
MBK Partners
Both hold Consumer and B2B Software companies; 50 tracked portfolio companies.
Chosen from this index by overlap in portfolio sectors, then by portfolio size. Not a ranking or a recommendation.