Rowan is a Beauty & Personal Care company. Its owner on record, Pillar VC, is a firm. Pillar VC lists at least 78 companies in the index, 15 of them in Beauty & Personal Care. Also backed by VMG Partners.

SectorBeauty & Personal Care

Backed byPillar VC and VMG Partners

Ownership statusCurrent

WebsiteNot on record

About the owner

Pillar VC

Companies in the index: At least 78

Early-stage venture capital firm based in Boston.

Read the Pillar VC profile

VMG Partners

Companies in the index: 90

Consumer brand-focused investment firm.

Read the VMG Partners profile

Questions about Rowan

Who owns Rowan?

What sector is Rowan in?

Rowan is in Beauty & Personal Care. Classified from the owner's portfolio label.

What else does Pillar VC own in Beauty & Personal Care?

Pillar VC lists 14 other Beauty & Personal Care companies in the index, including AnyQuestion (Whoop), BigUp, Everyrealm, Halo and Hellotickets.

Sources

VMG Partners' page on Rowan
Pillar VC
https://www.pillar.vc/companies/
VMG Partners
https://www.vmgpartners.com/companies

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Rowan and does not provide investment advice.

Other portfolio companies of Pillar VC

6 of 77 shown

Abridge

Advanced Computing, Healthcare

AceLab

Enterprise Intelligence

Decentralized Systems

Amber Bio

Medicines, Synthetic Biology

See the full Pillar VC portfolio.

Other portfolio companies of VMG Partners

6 of 89 shown

Beauty & Personal Care

Bare Foods

Food & Beverage

See the full VMG Partners portfolio.

Other Beauty & Personal Care companies held by Pillar VC

AnyQuestion (Whoop)BigUp Everyrealm Halo Hellotickets Hometap

Other Beauty & Personal Care companies held by VMG Partners

Ancient Nutrition Babyganics Bare Foods

Beautystat

Bobbie Brami

Other Beauty & Personal Care portfolio companies

1-800 Contacts

via Leonard Green & Partners

1-800 Radiator

via Roark Capital Group

1440 Foods

via Bain Capital

24 Seven

via Morgan Stanley Capital Partners

360 Advanced

via Bregal Sagemount

360 PT

via NewSpring Capital

360Pack

via Shore Capital Partners

37.5

via H.I.G. Capital

Browse PE-backed companies.

Is this your company?

Claiming is free and reviewed by hand. Correct facts and add your team.

Claim this profile Suggest a correction

Ownership

Backed by

Pillar VC

Status: Current

Investment year: 2024

Backed by

VMG Partners

Status: Current

For PE-backed companies

DevriX

DevriX runs the websites, integrations and data that bring in revenue, as one accountable engineering and operations team, through acquisitions and exit.

Where DevriX helps

Value creation through the holdRevenue, data, web and AI run as one operating cadence, tied to EBITDA.Add-ons and carve-outsConsolidate or separate platforms and unify reporting after a deal.Exit readinessFind the technology and data issues a buyer's diligence would raise, before it does.

Send DevriX a short brief

A short form on devrix.com. No call to book.

Disclosure: PE Firm Index is maintained by Mario Peshev, who founded and runs DevriX. DevriX listing

Weekly PE M&A and market research, by email

The Growth Shuttle Insider is Mario Peshev's weekly newsletter for PE owners and operators. Each issue carries the week's private equity deals from this index, market data and research, and an essay from Mario.

Free. One email a week. Unsubscribe from any issue. Your address goes to beehiiv, the service that sends the Insider.

Research

The 2027 Digital Value Creation Baseline

1,407 PE-backed companies from 179 sponsors, measured from public sources in October 2026. 15% of service and product companies have the full path from search to CRM.

Read the research

Research by Growth Shuttle and DevriX.