Portfolio Company · Operating Co.

Vacation

Beauty & Personal Care · Website

backed byVMG Partners

CurrentBeauty & Personal Care

Vacation

a portfolio company of

VMG Partners

Status on record: Current

PE Firm Index

Who owns Vacation?

Vacation is listed as a current portfolio company of VMG Partners on VMG Partners' own portfolio page.

From the company's website

Sunscreen that takes leisure as seriously as it takes protection. Hawaii Act 104 Compliant, dermatologist approved, the “World’s Best-Smelling" scents, and more. Optimized for leisure and protection.

Source: vacation.inc, read November 2026

Company Snapshot

Vacation is a Beauty & Personal Care company. Its owner on record, VMG Partners, is a firm. VMG Partners lists 90 companies in the index, 65 of them in Beauty & Personal Care.

SectorBeauty & Personal Care

Parent PE firmVMG Partners

Ownership statusCurrent

WebsiteVisit ↗

About the owner

VMG Partners

Companies in the index: 90

Consumer brand-focused investment firm.

Read the VMG Partners profile

Questions about Vacation

Who owns Vacation?

Vacation is listed as a current portfolio company of VMG Partners on VMG Partners' own portfolio page.

What sector is Vacation in?

Vacation is in Beauty & Personal Care. Classified from the owner's portfolio label.

What else does VMG Partners own in Beauty & Personal Care?

VMG Partners lists 64 other Beauty & Personal Care companies in the index, including Ancient Nutrition, Babyganics, Bare Foods, Beautystat and Bobbie.

What is Vacation's website?

Vacation's website is https://vacation.inc/.

Sources

VMG Partners' page on Vacation
VMG Partners
https://www.vmgpartners.com/companies

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Vacation and does not provide investment advice.

Other portfolio companies of VMG Partners

6 of 89 shown

Beauty & Personal Care

Bare Foods

Food & Beverage

See the full VMG Partners portfolio.

Other Beauty & Personal Care companies held by VMG Partners

Ancient Nutrition Babyganics Bare Foods

Beautystat

Bobbie Brami

Other Beauty & Personal Care portfolio companies

1-800 Contacts

via Leonard Green & Partners

1-800 Radiator

via Roark Capital Group

1440 Foods

via Bain Capital

24 Seven

via Morgan Stanley Capital Partners

360 Advanced

via Bregal Sagemount

360 PT

via NewSpring Capital

360Pack

via Shore Capital Partners

37.5

via H.I.G. Capital

Browse PE-backed companies.

Is this your company?

Claiming is free and reviewed by hand. Correct facts and add your team.

Claim this profile Suggest a correction

Ownership

Parent PE firm

VMG Partners

Status: Current

Check this company's website

Check this company's website now

Free, in about two minutes: the verified issues a buyer or a customer's browser would meet. Runs on GTM Brain, by DevriX.

Observational measurements of this company's public website only. Not a rating of the company, its performance, its management, or its investment merit. Not investment advice. Request a correction or removal via Submit Update.

For PE-backed companies

DevriX

DevriX runs the websites, integrations and data that bring in revenue, as one accountable engineering and operations team, through acquisitions and exit.

Where DevriX helps

Value creation through the holdRevenue, data, web and AI run as one operating cadence, tied to EBITDA.Add-ons and carve-outsConsolidate or separate platforms and unify reporting after a deal.Exit readinessFind the technology and data issues a buyer's diligence would raise, before it does.

Send DevriX a short brief

A short form on devrix.com. No call to book.

Disclosure: PE Firm Index is maintained by Mario Peshev, who founded and runs DevriX. DevriX listing

Weekly PE M&A and market research, by email

The Growth Shuttle Insider is Mario Peshev's weekly newsletter for PE owners and operators. Each issue carries the week's private equity deals from this index, market data and research, and an essay from Mario.

Free. One email a week. Unsubscribe from any issue. Your address goes to beehiiv, the service that sends the Insider.

Research

The 2027 Digital Value Creation Baseline

1,407 PE-backed companies from 179 sponsors, measured from public sources in October 2026. 15% of service and product companies have the full path from search to CRM.

Read the research

Research by Growth Shuttle and DevriX.