Portfolio Company · Operating Co.

Proudly Baby

Beauty & Personal Care · Website

backed byVMG Partners

CurrentBeauty & Personal Care

Proudly Baby

a portfolio company of

VMG Partners

Status on record: Current

PE Firm Index

Who owns Proudly Baby?

Proudly Baby is listed as a current portfolio company of VMG Partners on VMG Partners' own portfolio page.

From the company's website

Founded by Gabrielle Union and Dwayne Wade, PROUDLY baby care was created to care for dry, sensitive skin and textured hair using gentle, plant-based ingredients and dermatologist-approved formulas. Shop baby lotions, wipes, shampoos, and more.

Source: proudly.com, read November 2026

Company Snapshot

Proudly Baby is a Beauty & Personal Care company. Its owner on record, VMG Partners, is a firm. VMG Partners lists 90 companies in the index, 65 of them in Beauty & Personal Care.

SectorBeauty & Personal Care

Parent PE firmVMG Partners

Ownership statusCurrent

WebsiteVisit ↗

About the owner

VMG Partners

Companies in the index: 90

Consumer brand-focused investment firm.

Read the VMG Partners profile

Questions about Proudly Baby

Who owns Proudly Baby?

Proudly Baby is listed as a current portfolio company of VMG Partners on VMG Partners' own portfolio page.

What sector is Proudly Baby in?

Proudly Baby is in Beauty & Personal Care. Classified from the owner's portfolio label.

What else does VMG Partners own in Beauty & Personal Care?

VMG Partners lists 64 other Beauty & Personal Care companies in the index, including Ancient Nutrition, Babyganics, Bare Foods, Beautystat and Bobbie.

What is Proudly Baby's website?

Proudly Baby's website is https://www.proudly.com/.

Sources

VMG Partners' page on Proudly Baby
VMG Partners
https://www.vmgpartners.com/companies

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Proudly Baby and does not provide investment advice.

Other portfolio companies of VMG Partners

6 of 89 shown

Beauty & Personal Care

Bare Foods

Food & Beverage

See the full VMG Partners portfolio.

Other Beauty & Personal Care companies held by VMG Partners

Ancient Nutrition Babyganics Bare Foods

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Ownership

Parent PE firm

VMG Partners

Status: Current

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