Platform investment
Updata Partners acquired Vertical Insure
2026-08-14
Source: linkedin.comPE Firm · Capital Allocator
Updata Partners
MediumNot on record · Website
Growth-stage investmentsEquity investmentsCapital-efficient growthValue creationB2B softwareAI-driven companies
Last verified
11/2/2026
Firm Overview
83
Portfolio tracked
2
Sectors
0
Regions
11/2/2026
Last verified
Updata Partners invests in growth-stage B2B software and AI-driven companies located outside the Bay Area. The firm provides between $20-200 million in equity to bootstrapped or lightly capitalized businesses with $5-50 million in annual recurring revenue.
Updata Partners was built by operators to provide tools, expertise, and counsel to emerging software leaders. Over 25 years, the firm has backed more than 80 entrepreneurs, focusing on those with a growth mindset and an appreciation for capital efficiency. They typically invest in recurring revenue models with repeatable go-to-market engines and strong unit economics.
The firm utilizes a proprietary BASE framework - Build, Accelerate, Scale, and Exit - to guide repeatable outcomes and value creation. This approach involves building strategic foundations, activating growth levers, institutionalizing processes to support complexity, and positioning businesses for premium outcomes through operational rigor.
Founders choose the firm for its operator-led perspective, curated value-add network of specialists, and focus on durable growth over growth-at-all-costs. The partnership model prioritizes capital allocation, scalable systems, and leadership support grounded in candor and shared objectives.
Leadership
Carter Griffin
General Partner
Jon Seeber
General Partner
Braden Snyder
General Partner
Alex Phelan
Principal
Ryan Brady
Principal, Head of Value Creation
John Burton
Operating Partner
Ira Cohen
Operating Partner
Sloan Gaon
Operating Partner
Barry Goldsmith
Operating Partner
Jim Liang
Operating Partner
Kate Winkler
Operating Partner
Greg Olear
Chief Financial Officer
Steven Aldrich
Operating Advisor
Daniel Anstandig
Operating Advisor
Elizabeth Cholawsky
Operating Advisor
Chris Cook
Operating Advisor
Pat Cox
Operating Advisor
Ryan Duguid
Operating Advisor
Larry Freed
Operating Advisor
Misha Govshteyn
Operating Advisor
Portfolio by sector
- B2B Software3 (60%)
- Business Services1 (20%)
- Professional Services1 (20%)
5 of 83 tracked portfolio companies of Updata Partners carry a sector label we can map; shares are of those 5. See the methodology.
Deals on record
1 on record in the indexDeals are listed only where a public source names both sides. Submit a correction.
Portfolio on record
Portfolio by sector
- Unclassified78 of 83
- B2B Software3 of 83
- Business Services1 of 83
- Professional Services1 of 83
83 portfolio companies on record in the index, grouped by sector hub.
Current and exited
Current: 83 of 83Exited: 0 of 83
Portfolio size among all firms
83 companies on record, more than 82% of the 405 firms in the index.
0885 companies (log scale)
Portfolio Companies
| Company | Sector | Status | Website |
|---|---|---|---|
| Acclaris | Not on record | Current | Not on record |
| Acuity Insights | Not on record | Current | Not on record |
| Adthena | Not on record | Current | Not on record |
| Alert Logic | Not on record | Current | Not on record |
| Amber Road | Not on record | Current | Not on record |
| Appfluent | Not on record | Current | Not on record |
| Benivo | Not on record | Current | Not on record |
| Bigleaf Networks | Not on record | Current | Not on record |
| BoxCast | Not on record | Current | Not on record |
| Bradford Networks | Not on record | Current | Not on record |
| Bridge Energy Group | Not on record | Current | Not on record |
| Bridge2 Solutions | Not on record | Current | Not on record |
| Built In | Not on record | Current | Not on record |
| CData | Not on record | Current | Not on record |
| CMWare | Not on record | Current | Not on record |
| Collective Bias | Not on record | Current | Not on record |
| ContactMonkey | Not on record | Current | Not on record |
| CoreStreet | Not on record | Current | Not on record |
| DataCore Software | Not on record | Current | Not on record |
| e-Security | Not on record | Current | Not on record |
| Everest Software | Not on record | Current | Not on record |
| First Insight | Not on record | Current | Not on record |
| ForeSee | Not on record | Current | Not on record |
| FusionAuth | Not on record | Current | Not on record |
| GetPaid | Not on record | Current | Not on record |
| Glassbox | Not on record | Current | Not on record |
| Go AI | Not on record | Current | Not on record |
| Harmony Information Systems | Not on record | Current | Not on record |
| HG Insights | Not on record | Current | Not on record |
| Hi Rasmus | Not on record | Current | Not on record |
| Homesnap | Not on record | Current | Not on record |
| iContact | Not on record | Current | Not on record |
| Improvado | Not on record | Current | Not on record |
| Interactions | Not on record | Current | Not on record |
| iSheriff | Not on record | Current | Not on record |
| Jama Software | Not on record | Current | Not on record |
| Jellyvision | Not on record | Current | Not on record |
| Jobs2Web | Not on record | Current | Not on record |
| July Systems | Not on record | Current | Not on record |
| LandTech | Not on record | Current | Not on record |
| LendKey | Not on record | Current | Not on record |
| Liongard | Not on record | Current | Not on record |
| Living Security | Not on record | Current | Not on record |
| Logi Analytics | Not on record | Current | Not on record |
| M86 Security | Not on record | Current | Not on record |
| Mashable | Not on record | Current | Not on record |
| Matilda Cloud | Not on record | Current | Not on record |
| MDytegrations | Not on record | Current | Not on record |
| Merlin Technologies | Not on record | Current | Not on record |
| MP Objects | Not on record | Current | Not on record |
| Nerdio | Not on record | Current | Not on record |
| Netkey | Not on record | Current | Not on record |
 Netwrix | Not on record | Current | Not on record |
| Nimaya | Not on record | Current | Not on record |
 Nintex | Not on record | Current | Not on record |
| Numara Software | Not on record | Current | Not on record |
| ObjectVideo | Not on record | Current | Not on record |
| OrderMotion | Not on record | Current | Not on record |
| PathFactory | Not on record | Current | Not on record |
| PerformYard | Not on record | Current | Not on record |
| Pet360 | Not on record | Current | Not on record |
| Piano | Not on record | Current | Not on record |
| Portnox | Not on record | Current | Not on record |
| Practifi | Not on record | Current | Not on record |
| PulsePoint | Not on record | Current | Not on record |
| RedVision Systems | Not on record | Current | Not on record |
| RES Software | Not on record | Current | Not on record |
| Ruby Receptionists | Not on record | Current | Not on record |
| Secure Software | Not on record | Current | Not on record |
| Shufti | Not on record | Current | Not on record |
| Softek | Not on record | Current | Not on record |
| Spectrum K12 | Not on record | Current | Not on record |
| Storyblocks | Not on record | Current | Not on record |
| The Kernel Group | Not on record | Current | Not on record |
| TitanX | Not on record | Current | Not on record |
| TJM Labs | Not on record | Current | Not on record |
| Trustwave | Not on record | Current | Not on record |
| Uberflip | Not on record | Current | Not on record |
| V3 Systems | Not on record | Current | Not on record |
| Vector Remote Care | Not on record | Current | Not on record |
| Vertical Insure | Not on record | Current | Not on record |
| Viewpoint | Not on record | Current | Not on record |
| XebiaLabs | Not on record | Current | Not on record |
Source: https://updata.com/portfolio
In the 2027 Digital Value Creation Baseline
2 of Updata Partners' 83 portfolio companies on record were measured in the 2027 Digital Value Creation Baseline (October 2026).
Firms that also back Updata Partners' companies
Co-investor web
Line width shows shared portfolio companies on record in the index. Top 8 co-investors shown.
- JMI Equity2 shared companies
LLR Partners2 shared companies
Bain Capital1 shared company
Centerbridge Partners1 shared company
Evolution Equity Partners1 shared company
- Francisco Partners1 shared company
FTV Capital1 shared company
General Atlantic1 shared company
Questions about Updata Partners
- Which sectors does Updata Partners invest in?
- Updata Partners lists B2B software and AI-driven companies among its focus areas. Of the 83 portfolio companies we can classify, the largest groups are B2B Software (3), Business Services (1) and Professional Services (1).
- How many portfolio companies does Updata Partners have?
- PE Firm Index tracks 83 Updata Partners portfolio companies from the firm's public portfolio page, as of 2026-11-02. The firm's own count may differ, for example where exited companies are listed.
- What deals has Updata Partners done recently?
- The most recent deal on record here is: Updata Partners acquired Vertical Insure (2026-08-14). This page lists 1 deal, each with its public source.
- Who leads Updata Partners?
- Public sources name Carter Griffin (General Partner), Jon Seeber (General Partner) and Braden Snyder (General Partner) among Updata Partners' leadership.
- Which firms are similar to Updata Partners?
- By overlap in portfolio sectors in this index: Thoma Bravo, JMI Equity and Evolution Equity Partners.
Sources for this profile, updated 2026-11-02
- Firm website
- Public portfolio page
- Deal reports (1), linked beside each deal
This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Updata Partners and does not provide investment advice.
Firms similar to Updata Partners
Thoma Bravo
Both hold B2B Software and Professional Services companies; 84 tracked portfolio companies.
JMI Equity
Both hold B2B Software and Business Services companies; 135 tracked portfolio companies.
Evolution Equity Partners
Both hold B2B Software and Business Services companies; 123 tracked portfolio companies.
CapitalG
Both hold B2B Software and Business Services companies; 105 tracked portfolio companies.
Chosen from this index by overlap in portfolio sectors, then by portfolio size. Not a ranking or a recommendation.