PE Firm · Capital Allocator

CapitalG

Medium
San Francisco, USA · Founded 2013 · AUM $300 million (initial fund size) · Website
Growth EquityTechnologyFinanceHealthcareEducationReal EstateCybersecurityTransportationBusiness SoftwareNorth AmericaAsia-Pacific
Last verified
10/8/2026

Firm Overview

120
Portfolio tracked
8
Sectors
2
Regions
10/8/2026
Last verified

CapitalG is an independent growth fund under Alphabet Inc. that invests in growth-stage technology companies.

Founded in 2013 as Google Capital, the firm was rebranded as CapitalG in 2016 following the Alphabet Inc. restructuring. Operating out of the Ferry Building in San Francisco, it functions as a growth equity arm distinct from Google's Corporate Development group, focusing primarily on financial returns rather than purely strategic acquisitions. Alphabet Inc. serves as the sole limited partner, allocating capital through annual funds.

The firm differentiates its investment strategy by providing portfolio companies with direct access to Google's internal expertise. This includes a network of over 50 advisors in senior positions across Google who provide guidance in areas such as data science, engineering, marketing, and product management. CapitalG typically targets later-stage technology companies across various sectors, including fintech, cybersecurity, and enterprise software.

Founded2013
HeadquartersSan Francisco, USA
AUM$300 million (initial fund size)
Target investmentGrowth-stage investments (e.g., $40M to $1B+ rounds)
Employees50+ advisors (plus investment team)
StrategiesGrowth Equity
Sector focusTechnology, Finance, Healthcare, Education, Real Estate, Cybersecurity, Transportation, Business Software
Geographic focusNorth America, Asia-Pacific

Leadership

Laela Sturdy
Managing Partner
Managing Partner who previously served as Managing Director of Emerging Businesses at Google.
David Lawee
Founder
Founder and former VP of Corporate Development and Marketing at Google.
Gene Frantz
Partner
Derek Zanutto
Partner
Jesse Wedler
Partner

Notable Investments

AirbnbCrowdStrikeDuolingoLyftRobinhoodSnap Inc.StripeSurveyMonkeyUiPathCredit KarmaGlassdoorFreshworksCloudflareZscalerFanDuel

Historical and current deals referenced in public sources.

Portfolio Companies

CompanySectorStatusWebsite
Abridge—Current—
Airbnb—Exited—
Albert—Current—
AlphaSense—Current—
Applied Systems—Current—
Armis—Exited—
Astound—Exited—
Aye—Current—
Aye Finance—CurrentVisit ↗
Base Power—Current—
Baseten—Current—
Bedrock Robotics—Current—
BMI—Current—
BMI Group—CurrentVisit ↗
Canva—Current—
CarDekho—Current—
Care.com—Exited—
Celero Communications—Current—
Chief—Current—
Clay—Current—
Clio—Current—
Cloudflare—Exited—
Collibra—Current—
CommonFloor—Exited—
Constant Contact—Current—
Coupa—Current—
Credit Karma—Exited—
Cribl—Current—
CrowdStrike—Exited—
Cuemath—Current—
Curated—Exited—
Databricks—Current—
Dataiku—Current—
Digital Currency Group—Current—
Dreamer—Exited—
DTEX—Current—
Duck Creek Technologies—Current—
Duna—Current—
Duolingo—Exited—
Empower—Exited—
Empower Semiconductor—Current—
Everlaw—Current—
Expel—Current—
FanDuel—Exited—
Farther—Current—
Fireblocks—Current—
Fortune Tell (FTA)—ExitedVisit ↗
Fortune Trend (FTA)—ExitedVisit ↗
Fortune Trends (FTA)—ExitedVisit ↗
Fresh To Home (FTA)—Exited—
Freshworks—Exited—
FTA—Exited—
FTA (Fortune Tech)—ExitedVisit ↗
FTA (Fortune Tell Assets)—ExitedVisit ↗
FTA (Fortune Tell Automation)—ExitedVisit ↗
FTA (Fresh To Home)—ExitedVisit ↗
Full Truck Alliance—ExitedVisit ↗
Full Truck Alliance (FTA)—Exited—
Glassdoor—Exited—
Grafana—Current—
Grafana Labs—CurrentVisit ↗
Gusto—Current—
Hadrian—CurrentVisit ↗
ID.me—Current—
Innolight—Exited—
Isomorphic Labs—Current—
K2 Space—CurrentVisit ↗
Kalshi—Current—
LangChain—Current—
LendingClub—Exited—
Looker—Exited—
Lovable—Current—
Lyft—Exited—
Magic—Current—
Mantl—Exited—
Monzo—Current—
Motif—Current—
MultiPlan—Exited—
MX—Current—
New Relic—Current—
Newfold Digital—Current—
Next Insurance—Exited—
nEye—Current—
Niantic—Current—
NinjaOne—Current—
Odoo—Current—
OMNIA Partners—Current—
OpenRouter—Current—
Orca Security—Current—
Oscar—Exited—
Oscar Health—Exited—
Pennylane—Current—
Physical Intelligence—Current—
Pindrop—Current—
Ping Identity—Current—
Practo—Current—
Proof—Current—
Renaissance—Exited—
Renaissance Learning—Exited—
Rippling—Current—
Robinhood—Exited—
Salt Security—Current—
Snap—Exited—
Snap Inc.—ExitedVisit ↗
Stripe—Current—
Strive Health—Current—
Supabase—CurrentVisit ↗
SurveyMonkey—Exited—
TeamSystem—Current—
Tebi—Current—
Ten-X—Exited—
Ten-X (Auction.com)—ExitedVisit ↗
Thumbtack—Current—
UiPath—Exited—
Unqork—Current—
Verkada—Current—
Waymo—Current—
Webflow—Current—
Whatnot—Current—
Zscaler—Exited—

Source: capitalg.com/companies

Portfolio Web Readiness

Not yet assessed

The assessment covers whether AI crawlers and search engines can reach and parse the public site, page performance, transport and security hygiene, and discoverability. 16 portfolio companies have a website on record.

Observational measurements of these companies' public websites only. Not a rating of the companies, their performance, their management, or their investment merit. Not investment advice. Request a correction or removal via Submit Update.

Sources

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with CapitalG and does not provide investment advice.

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