PE Firm · Capital Allocator

Affinity Equity Partners

Medium
Hong Kong, Singapore · Founded 1998 · AUM $14 billion · Website
Leveraged BuyoutGrowth CapitalConsumerRetailFinancial ServicesHealthcareTechnologyMediaTelecommunicationsIndustrialKoreaSoutheast AsiaGreater ChinaAustraliaNew Zealand
Last verified
10/8/2026

Firm Overview

75
Portfolio tracked
8
Sectors
5
Regions
10/8/2026
Last verified

Affinity Equity Partners is a leading Pan-Asian private equity firm focusing on leveraged buyouts and growth capital transactions across the Asia-Pacific region.

Affinity Equity Partners is one of the pioneer firms in Asian buyouts, beginning its operations in 1998. The team originally operated as UBS Capital Asia Pacific, the Asian private equity arm of UBS AG, before spinning out as an independent entity in 2004. Today, it stands as one of the largest independent private equity firms in the Asia-Pacific region.

The firm operates a Pan-Asian strategy, maintaining a presence in major financial hubs including Singapore, Hong Kong, Seoul, Beijing, and Sydney. Affinity manages approximately US$14 billion in assets, including the Affinity Asia Pacific Fund V, which at US$6.0 billion is one of the largest funds in the region. The firm is independently owned and operated by its founding partners.

Founded1998
HeadquartersHong Kong, Singapore
AUM$14 billion
Target investment$6.0 billion (Fund V size)
Employees80+
StrategiesLeveraged Buyout, Growth Capital
Sector focusConsumer, Retail, Financial Services, Healthcare, Technology, Media, Telecommunications, Industrial
Geographic focusKorea, Southeast Asia, Greater China, Australia, New Zealand

Leadership

Tang Kok Yew
Founding Chairman
Founding chairman who has worked with the team since 1998.

Notable Investments

Burger King (Japan, Korea)Kakao MOriental BreweryThe Face ShopHi-MartTegel FoodsKyobo Life Insurance CompanyMando CorporationVelocity Frequent FlyerLoscam

Historical and current deals referenced in public sources.

Portfolio Companies

Portfolio not yet mapped for Affinity Equity Partners.

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Portfolio Web Readiness

Not yet assessed

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Sources

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Affinity Equity Partners and does not provide investment advice.

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