3G Capital

3G Capital is a global investment firm founded in 2004, evolving from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. The firm is best known for its long-term ownership of iconic global brands and its partnership with Warren Buffett's Berkshire Hathaway on major transactions. 3G Capital is frequently associated with zero-based budgeting and a focus on operational efficiency and aggressive cost-cutting.

The firm's historical activity is marked by massive multi-billion dollar deals, particularly in the food and beverage industry. Notable milestones include the acquisition of Burger King in 2010, the formation of Restaurant Brands International through the merger with Tim Hortons, and the $40 billion acquisition of Kraft Foods to form Kraft Heinz. While the firm recently exited its stake in Kraft Heinz in late 2023, it continues to expand into new sectors, such as manufacturing with the acquisition of Hunter Douglas and the footwear industry with its 2025 purchase of Skechers.