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3G Capital

Medium
New York City, United States · Founded 2004 · AUM not mentioned · Website
BuyoutTake-privateConsolidation / M&ALong-term InvestmentFood productsRestaurantsBeveragesManufacturingClothingConsumer GoodsUnited StatesBrazilCanadaEurope
Last verified
7/8/2026

Firm Overview

0
Portfolio tracked
6
Sectors
4
Regions
7/8/2026
Last verified

3G Capital is a global private equity firm known for its long-term investments in major consumer brands and its aggressive cost-cutting strategies like zero-based budgeting.

Founded in 2004, 3G Capital evolved from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. The firm is headquartered in New York City and is widely recognized for its partnership with Warren Buffett's Berkshire Hathaway in orchestrating multi-billion dollar acquisitions. Its investment philosophy is characterized by long-term ownership and a focus on operational efficiency, often utilizing zero-based budgeting.

The firm's historical activity is dominated by massive consolidation in the consumer goods and restaurant sectors. Key milestones include the $3.3 billion acquisition of Burger King in 2010, the formation of Restaurant Brands International through the acquisition of Tim Hortons in 2014, and the $40 billion merger of Kraft Foods and Heinz in 2015. More recently, 3G Capital has diversified its portfolio into manufacturing by acquiring a majority stake in Hunter Douglas and expanded into the footwear industry with the acquisition of Skechers in 2025.

Founded2004
HeadquartersNew York City, United States
AUMnot mentioned
Target investmentMulti-billion dollar deals (e.g. $1B - $40B+)
Employeesnot mentioned
StrategiesBuyout, Take-private, Consolidation / M&A, Long-term Investment
Sector focusFood products, Restaurants, Beverages, Manufacturing, Clothing, Consumer Goods
Geographic focusUnited States, Brazil, Canada, Europe

Leadership

Jorge Paulo Lemann
Co-Founder
A Brazilian billionaire and co-founder of the firm that evolved from his personal investment office.
Alex Behring
Co-Founder & Co-Managing Partner
A co-founder who serves as a lead partner and has served as Chairman of several portfolio companies like Restaurant Brands International and Kraft Heinz.
Daniel Schwartz
Co-Managing Partner
A lead executive credited with the turnaround of Burger King and the growth of Restaurant Brands International.
Carlos Alberto Sicupira
Co-Founder
Marcel Herrmann Telles
Co-Founder
João Castro Neves
Partner
A partner who was appointed CEO of Hunter Douglas following 3G's acquisition of the company.

Notable Investments

Anheuser-Busch InBevRestaurant Brands InternationalBurger KingTim HortonsPopeyes Louisiana KitchenFirehouse SubsKraft HeinzHeinzHunter DouglasSkechersAmBevAssan FoodsHemmer

Historical and current deals referenced in public sources.

Portfolio Companies

Portfolio not yet mapped for 3G Capital.

We couldn't find a public portfolio page on the firm's website. Operators and representatives are welcome to submit the official list.

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Sources

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with 3G Capital and does not provide investment advice.

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