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3G Capital

Medium
New York City, United States · Founded 2004 · AUM $9 billion (referenced in relation to Skechers deal) · Website
BuyoutLong-term investmentTake-private dealsFood productsRestaurantsBeveragesManufacturingClothingConsumer GoodsNorth AmericaSouth AmericaEuropeAsia-Pacific
Last verified
8/19/2026

Firm Overview

0
Portfolio tracked
6
Sectors
4
Regions
8/19/2026
Last verified

3G Capital is a global private equity firm best known for its long-term investments in major consumer brands and its partnership with Berkshire Hathaway.

Founded in 2004, 3G Capital evolved from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. The firm is headquartered in New York City and has established a reputation for orchestrating multi-billion dollar deals in the consumer goods and restaurant sectors, frequently in collaboration with Warren Buffett's Berkshire Hathaway.

The firm is characterized by its long-term investment horizon and its focus on operational efficiency, notably through the application of zero-based budgeting. Its historical activity includes the creation of industry giants like Restaurant Brands International through the merger of Burger King and Tim Hortons, and the formation of Kraft Heinz. While the firm recently divested its stake in Kraft Heinz in late 2023, it continues to expand its portfolio with major acquisitions in manufacturing and retail, such as Hunter Douglas and Skechers.

Founded2004
HeadquartersNew York City, United States
AUM$9 billion (referenced in relation to Skechers deal)
Target investment$1B - $40B+ enterprise value
EmployeesNot specified
StrategiesBuyout, Long-term investment, Take-private deals
Sector focusFood products, Restaurants, Beverages, Manufacturing, Clothing, Consumer Goods
Geographic focusNorth America, South America, Europe, Asia-Pacific

Leadership

Jorge Paulo Lemann
Co-Founder
Brazilian billionaire and co-founder whose investment office served as the precursor to 3G Capital.
Alex Behring
Co-Founder & Co-Managing Partner
Serves as Co-Managing Partner and is a co-founder of the firm.
Daniel Schwartz
Co-Managing Partner
Credited with the turnaround of Burger King and the growth of Restaurant Brands International.
Marcel Herrmann Telles
Co-Founder
Key partner at the firm and co-founder.
Carlos Alberto Sicupira
Co-Founder
Key partner at the firm and co-founder.
João Castro Neves
Partner
Appointed as Group CEO of Hunter Douglas following 3G's acquisition.

Notable Investments

Anheuser-Busch InBevBurger KingTim HortonsPopeyes Louisiana KitchenFirehouse SubsKraft HeinzHunter DouglasSkechersAssan FoodsHemmer

Historical and current deals referenced in public sources.

Portfolio Companies

Portfolio not yet mapped for 3G Capital.

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Sources

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with 3G Capital and does not provide investment advice.

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