3G Capital

Founded in 2004, 3G Capital evolved from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. The firm is recognized for its aggressive cost-cutting strategies, such as zero-based budgeting, and its preference for long-term investments in high-profile consumer and food industry companies.

The firm achieved significant global prominence through its multi-billion dollar acquisitions and mergers, often in collaboration with Warren Buffett's Berkshire Hathaway. Key historical milestones include the $3.3 billion acquisition of Burger King in 2010, the formation of Restaurant Brands International via the purchase of Tim Hortons in 2014, and the $40 billion acquisition of Kraft Foods in 2015 to form Kraft Heinz.

In recent years, 3G Capital has expanded its portfolio beyond food and beverages into manufacturing and clothing, notably acquiring a majority stake in Hunter Douglas in 2022 and Skechers in 2025. While the firm recently divested its stake in Kraft Heinz in late 2023, it remains a dominant force in the global quick-service restaurant and consumer goods sectors.