When was Mayfair Equity Partners founded?

Public sources give 2014 as the year Mayfair Equity Partners was founded.

Which sectors does Mayfair Equity Partners invest in?

Mayfair Equity Partners lists Digital businesses, Digital ecosystems and Digital media among its focus areas. Of the at least 31 portfolio companies we can classify, the largest groups are Media (7), B2B Software (6) and Healthcare (2).

How many portfolio companies does Mayfair Equity Partners have?

PE Firm Index lists at least 31 Mayfair Equity Partners portfolio companies as of 2026-11-06. This list is partial: the full portfolio on the firm's own site is still being read.

What deals has Mayfair Equity Partners done recently?

The most recent deal on record here is: Mayfair Equity Partners acquired Fox International. This page lists 3 deals, each with its public source.

Who leads Mayfair Equity Partners?

Public sources name Daniel Sasaki (Managing Partner), Bertie Aykroyd (Partner) and Aryo Tehranian (Managing Director) among Mayfair Equity Partners' leadership.

Which firms are similar to Mayfair Equity Partners?

By overlap in portfolio sectors in this index: Shamrock Capital, Sumeru Equity Partners and Silver Lake.

PE Firm · Capital Allocator

Mayfair Equity Partners

Medium

Not on record · Founded 2014 · Website

Mid-market investmentsDigital transformationUS expansionM&ADigital businessesDigital ecosystemsDigital media

Last verified

11/5/2026

Firm Overview

At least 31

Portfolio tracked

Sectors

Regions

11/5/2026

Last verified

Mayfair Equity Partners is a UK mid-market investor that backs digital businesses and management teams. The firm invests between 30-150m pounds in businesses valued between 50-300m pounds to support digital transformation, international expansion, and M&A.

Mayfair Equity Partners is a team of UK mid-market investors building international digital businesses. The firm works with management teams to build market leading digital businesses, focusing on dynamic digital ecosystems.

The firm aims to accelerate growth through digital transformation, US expansion, and M&A. It backs the next generation of digital leaders by providing capital and support to businesses typically valued between 50-300m pounds.

Founded2014

StrategiesMid-market investments, Digital transformation, US expansion, M&A

Sector focusDigital businesses, Digital ecosystems, Digital media

Leadership

Daniel Sasaki

Managing Partner

Bertie Aykroyd

Partner

Aryo Tehranian

Managing Director

Diane Walker

Head of Group Finance & Operations

Abbie Robus

Associate Director

Andrew Wait

Growth Specialist, Technology and Data

Carly Bleathman

Process Specialist, Finance Function Maturity

Chris Morris

Process Specialist, Exit Readiness

Portfolio by sector

17 of 31 tracked portfolio companies of Mayfair Equity Partners carry a sector label we can map; shares are of those 17. See the methodology.

Deals on record

3 on record in the index

Platform investment

Mayfair Equity Partners acquired Fox International

Date not stated

Source: lincolninternational.com

Platform investment

Mayfair Equity Partners acquired VG (Jersey-based Trust and Corporate Services)

Date not stated

Source: mayfairequity.com

Platform investment

Mayfair Equity Partners acquired TrustedHousesitters

Date not stated

Source: torchpartners.com

Deals are listed only where a public source names both sides. Submit a correction.

Portfolio on record

Portfolio by sector

Unclassified14 of 31
Media7 of 31
B2B Software5 of 31
Healthcare3 of 31
Financial Services1 of 31
Professional Services1 of 31

31 portfolio companies on record in the index, grouped by sector hub.

Current and exited

Current: 14 of 31Exited: 17 of 31

Portfolio size among all firms

At least 31 companies on record, more than 50% of the 405 firms in the index.

0885 companies (log scale)

Partial portfolio on record.

Portfolio Companies

Company	Sector	Status	Website
Access Partnership	Risk & Compliance	Current	Not on record
Acclaro	AI-enabled services	Current	Not on record
atHome Group	Marketplaces	Exited	Not on record
BizAway	AI-enabled services	Current	Not on record
Dukes Education	Not on record	Exited	Not on record
EGYM	Digital health	Exited	Not on record
Epic Games	Digital media	Exited	Not on record
Fox International	Not on record	Exited	Not on record
Garolla	Not on record	Current	Not on record
Graphcore	Not on record	Exited	Not on record
i-media	Digital media	Current	Not on record
Kaluza	AI-enabled services	Current	Not on record
ListAlpha	B2B data & information services	Exited	Not on record
LoopMe	Digital media	Current	Not on record
Nasstar	Not on record	Exited	Not on record
OVO	Not on record	Exited	Not on record
Parcel2Go	Marketplaces	Exited	Not on record
Pixomondo	Digital media	Exited	Not on record
Playlist	Digital health	Current	Not on record
Promise Gluten Free	Not on record	Current	Not on record
Seraphine	Not on record	Exited	Not on record
Snowfox Group	Not on record	Exited	Not on record
SuperAwesome	Digital media, Risk & Compliance	Exited	Not on record
Talon	Digital media	Exited	Not on record
Tangle Teezer	Not on record	Exited	Not on record
Tour Partner Group	AI-enabled services	Current	Not on record
TrustedHousesitters	Marketplaces	Current	Not on record
Ultraleap	Not on record	Exited	Not on record
VG	AI-enabled services	Current	Not on record
Well Life Clinic	Digital health	Current	Not on record
Willow Wealth	Marketplaces	Current	Not on record

This list is partial. We are reading the full portfolio from Mayfair Equity Partners' own site.

Source: https://www.mayfairequity.com/leaders/

Firms that also back Mayfair Equity Partners' companies

Co-investor web

Line width shows shared portfolio companies on record in the index. Top 5 co-investors shown.

DCVC1 shared company
Graphcore
Evolution Equity Partners1 shared company
Talon
Quiet Capital1 shared company
Epic Games
Tarsadia Investments1 shared company
Willow Wealth
Vista Equity Partners1 shared company
Playlist

Questions about Mayfair Equity Partners

When was Mayfair Equity Partners founded?: Public sources give 2014 as the year Mayfair Equity Partners was founded.
Which sectors does Mayfair Equity Partners invest in?: Mayfair Equity Partners lists Digital businesses, Digital ecosystems and Digital media among its focus areas. Of the at least 31 portfolio companies we can classify, the largest groups are Media (7), B2B Software (6) and Healthcare (2).
How many portfolio companies does Mayfair Equity Partners have?: PE Firm Index lists at least 31 Mayfair Equity Partners portfolio companies as of 2026-11-06. This list is partial: the full portfolio on the firm's own site is still being read.
What deals has Mayfair Equity Partners done recently?: The most recent deal on record here is: Mayfair Equity Partners acquired Fox International. This page lists 3 deals, each with its public source.
Who leads Mayfair Equity Partners?: Public sources name Daniel Sasaki (Managing Partner), Bertie Aykroyd (Partner) and Aryo Tehranian (Managing Director) among Mayfair Equity Partners' leadership.
Which firms are similar to Mayfair Equity Partners?: By overlap in portfolio sectors in this index: Shamrock Capital, Sumeru Equity Partners and Silver Lake.

Sources for this profile, updated 2026-11-06

Firm website
Deal reports (3), linked beside each deal

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Mayfair Equity Partners and does not provide investment advice.

Firms similar to Mayfair Equity Partners

Shamrock Capital

Both hold Media and B2B Software companies; 58 tracked portfolio companies.

Sumeru Equity Partners

Both hold Media and B2B Software companies; 36 tracked portfolio companies.

Silver Lake

Both hold Media and B2B Software companies; 176 tracked portfolio companies.

Providence Equity Partners

Both hold Media and B2B Software companies; 54 tracked portfolio companies.

Chosen from this index by overlap in portfolio sectors, then by portfolio size. Not a ranking or a recommendation.

Firm Intelligence

Portfolio trackedAt least 31
SectorsDigital businesses, Digital ecosystems, Digital media
RegionsNot on record
AUMNot on record

Is this your firm?

Claiming is free and reviewed by hand. Correct facts and add your portfolio or team.

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