Portfolio Company · Operating Co.

Undertone

Undertone is a provider of digital advertising solutions for brands.

backed byJMI Equity

CurrentUndertone is a provider of digital advertising solutions for brands.

Undertone

a portfolio company of

JMI Equity

Status on record: Current

PE Firm Index

Who owns Undertone?

Undertone is listed as a current portfolio company of JMI Equity on JMI Equity's own portfolio page.

Company Snapshot

Undertone is a Undertone is a provider of digital advertising solutions for brands. company. Its owner on record, JMI Equity, is a growth investing firm founded in 1992. JMI Equity lists 135 companies in the index, 1 of them in Undertone is a provider of digital advertising solutions for brands..

SectorUndertone is a provider of digital advertising solutions for brands.

Parent PE firmJMI Equity

Ownership statusCurrent

WebsiteNot on record

About the owner

JMI Equity

Founded: 1992
Strategy: Growth investing, Company-building, Flexible capital
Sectors: Software, AI-driven companies, Public safety software
Companies in the index: 135

JMI Equity is an investor in software and AI-driven companies.

Read the JMI Equity profile

Questions about Undertone

Who owns Undertone?

Undertone is listed as a current portfolio company of JMI Equity on JMI Equity's own portfolio page.

What sector is Undertone in?

Undertone is in Undertone is a provider of digital advertising solutions for brands.. Classified from the owner's portfolio label.

Sources

JMI Equity
https://www.jmi.com/companies/

This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Undertone and does not provide investment advice.

Other portfolio companies of JMI Equity

6 of 134 shown

See the full JMI Equity portfolio.

Other Undertone is a provider of digital advertising solutions for brands. portfolio companies

1-800 Contacts

via Leonard Green & Partners

1-800 Radiator

via Roark Capital Group

1440 Foods

via Bain Capital

24 Seven

via Morgan Stanley Capital Partners

360 Advanced

via Bregal Sagemount

360 PT

via NewSpring Capital

360Pack

via Shore Capital Partners

37.5

via H.I.G. Capital

Browse PE-backed companies.

Is this your company?

Claiming is free and reviewed by hand. Correct facts and add your team.

Claim this profile Suggest a correction

Ownership

Parent PE firm

JMI Equity

Status: Current

For PE-backed companies

DevriX

DevriX runs the websites, integrations and data that bring in revenue, as one accountable engineering and operations team, through acquisitions and exit.

Where DevriX helps

Value creation through the holdRevenue, data, web and AI run as one operating cadence, tied to EBITDA.Add-ons and carve-outsConsolidate or separate platforms and unify reporting after a deal.Exit readinessFind the technology and data issues a buyer's diligence would raise, before it does.

Send DevriX a short brief

A short form on devrix.com. No call to book.

Disclosure: PE Firm Index is maintained by Mario Peshev, who founded and runs DevriX. DevriX listing

Weekly PE M&A and market research, by email

The Growth Shuttle Insider is Mario Peshev's weekly newsletter for PE owners and operators. Each issue carries the week's private equity deals from this index, market data and research, and an essay from Mario.

Free. One email a week. Unsubscribe from any issue. Your address goes to beehiiv, the service that sends the Insider.

Research

The 2027 Digital Value Creation Baseline

1,407 PE-backed companies from 179 sponsors, measured from public sources in October 2026. 15% of service and product companies have the full path from search to CRM.

Read the research

Research by Growth Shuttle and DevriX.