- Companies in the index
- 68
Private equity firm focused on financial technology.
Read the Motive Partners profilePortfolio Company · Operating Co.
Splitit
a portfolio company of
Motive PartnersStatus on record: Current
Investment year: 2023
PE Firm Index
Who owns Splitit?
Splitit is listed as a current portfolio company of Motive Partners on Motive Partners' own portfolio page. Motive Partners has owned Splitit since 2023, per Motive Partners' portfolio page.
From the company's website
Earn the rewards you love, choose the number of installments, and gain a level of control that traditional “buy now, pay later” providers can’t give you.
Source: splitit.com, read October 2026
Company Snapshot
Splitit is a Banking & payments company. Its owner on record, Motive Partners, is a firm. Motive Partners lists 68 companies in the index, 53 of them in Banking & payments.
Measured in the 2027 Digital Value Creation Baseline
5 of 9 basic practices detected, October 2026.
- Named by an AI assistant (Perplexity) when asked about its categoryDetected
- Most search traffic comes from searches without its nameDetected
- Search or social advertisingNot detected
- A clear call to action on the homepageDetected
- Online booking, scheduling or chatNot detected
- Proof on the homepage: case studies, projects, testimonials or reviewsNot detected
- A CRM or marketing-automation tool on the websiteDetected
- Web analyticsDetected
- Something published in the last 90 daysNot detected
Each practice is a yes or no from public sources: the homepage, the site's tags, search data and one AI assistant question. It shows whether a practice is in place, not how well it works.
Observational measurements of this company's public website only. Not a rating of the company, its performance, its management, or its investment merit. Not investment advice. Request a correction or removal via Submit Update.
About the owner
Questions about Splitit
Who owns Splitit?
Splitit is listed as a current portfolio company of Motive Partners on Motive Partners' own portfolio page. Motive Partners has owned Splitit since 2023, per Motive Partners' portfolio page.
What sector is Splitit in?
Splitit is in Banking & payments. Classified from the owner's portfolio label.
What else does Motive Partners own in Banking & payments?
Motive Partners lists 52 other Banking & payments companies in the index, including Alchelyst, AMP, Anchorage Digital, Asseta AI and Aufinity Group.
What is Splitit's website?
Splitit's website is https://www.splitit.com/.
Sources
This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Splitit and does not provide investment advice.
Other portfolio companies of Motive Partners
6 of 67 shown
Accordion
Business services
Alchelyst
Wealth & asset management
Alphastream
AI, data & analytics
AMP
Wealth & asset management
Anchorage Digital
Capital markets
Artifact AI
AI, data & analytics
See the full Motive Partners portfolio.
Other Banking & payments companies held by Motive Partners
Other Banking & payments portfolio companies
+Simple
via KKR
17 Capital
via DCVC
1741 Group
via Nordic Capital
2-10 Home Buyers Warranty
via Genstar Capital
2CHECKOUT
via ParkerGale Capital
2Checkout (Avangate)
via Francisco Partners
360 ONE
via Bain Capital
A Wireless
via Comvest Partners
Browse PE-backed companies.