- Companies in the index
- 68
Private equity firm focused on financial technology.
Read the Motive Partners profilePortfolio Company · Operating Co.
Backbase
a portfolio company of
Motive PartnersStatus on record: Current
Investment year: 2022
PE Firm Index
Who owns Backbase?
Backbase is listed as a current portfolio company of Motive Partners on Motive Partners' own portfolio page. Motive Partners has owned Backbase since 2022, per Motive Partners' portfolio page.
From the company's website
Digital channels start the work; a Unified Frontline finishes it. Backbase coordinates customers, employees and AI agents on the systems you already run.
Source: backbase.com, read November 2026
Company Snapshot
Backbase is a Banking & payments company. Its owner on record, Motive Partners, is a firm. Motive Partners lists 68 companies in the index, 53 of them in Banking & payments.
Measured in the 2027 Digital Value Creation Baseline
8 of 9 basic practices detected, October 2026.
- Named by an AI assistant (Perplexity) when asked about its categoryDetected
- Most search traffic comes from searches without its nameDetected
- Search or social advertisingDetected
- A clear call to action on the homepageDetected
- Online booking, scheduling or chatNot detected
- Proof on the homepage: case studies, projects, testimonials or reviewsDetected
- A CRM or marketing-automation tool on the websiteDetected
- Web analyticsDetected
- Something published in the last 90 daysDetected
Each practice is a yes or no from public sources: the homepage, the site's tags, search data and one AI assistant question. It shows whether a practice is in place, not how well it works.
Observational measurements of this company's public website only. Not a rating of the company, its performance, its management, or its investment merit. Not investment advice. Request a correction or removal via Submit Update.
About the owner
Questions about Backbase
Who owns Backbase?
Backbase is listed as a current portfolio company of Motive Partners on Motive Partners' own portfolio page. Motive Partners has owned Backbase since 2022, per Motive Partners' portfolio page.
What sector is Backbase in?
Backbase is in Banking & payments. Classified from the owner's portfolio label.
What else does Motive Partners own in Banking & payments?
Motive Partners lists 52 other Banking & payments companies in the index, including Alchelyst, AMP, Anchorage Digital, Asseta AI and Aufinity Group.
What is Backbase's website?
Backbase's website is https://www.backbase.com/.
Sources
This profile is based on publicly available information and may be incomplete or outdated. PE Firm Index is not affiliated with Backbase and does not provide investment advice.
Other portfolio companies of Motive Partners
6 of 67 shown
Accordion
Business services
Alchelyst
Wealth & asset management
Alphastream
AI, data & analytics
AMP
Wealth & asset management
Anchorage Digital
Capital markets
Artifact AI
AI, data & analytics
See the full Motive Partners portfolio.
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